Better for Business

In the world of business it is important to have your ear to the rail on everything from the economy to your consumers. National news outlets provide a series of in-depth articles to inform anyone interested on what is a large topic. But a good businessman or businesswomen knows that the stronger the personalized experience a customer has the more likely there is to be more business. A good way to create a personalized experience will your customers is to learn and adhere to characteristics of certain regions. Following local news is a great way to learn about a region. There are currently fie major local news outlets for Louisville, Kentucky. After careful research, The Courier Journal is the best local news source for businessmen and businesswomen to read.

The reason that The Courier Journal is great for business is there large percentage of business and economy related stories published. Compared to WAVE, WHAS, WLKY, and WDRB, The Courier Journal has the largest percentage of business/economy stories published by 13%. On average, The Courier Journal publishes 17.58% more business stories than any other local news outlet. Overall The Courier Journal does the best job of covering business and economy related stories.

            Another thing that The Courier Journal does well is politics and government coverage. For people whose job is heavily influenced by the government or they work for the government The Courier Journal would be the best option for them to follow. The Courier Journal has the second highest percentage of human, consumer, and environment stories. Staying updated on the news regarding the people you are serving is extremely important. Being informed can help business owners make smarter decisions to benefit their business and customers.             The Courier Journal is the best local news outlet to follow for businessmen and businesswomen in Louisville, Kentucky. It publishes insightful business and economy, government and politics, and health, consumer, and environment stories on a regular basis that will help business people know what is going on in their world.