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Thursday, November 14, 2013

Choosing What We Know

I find it interesting how certain organizations stay in business or products stay on the market when we all seem to hate them! Well maybe not hate them, but dislike them enough. The only logically explanation has got to be the repetition of advertisements. Mr. Miller made a good point during the white day J1 class. Mr. Miller said that people are more likely to buy a product just because they know it more than those they don’t, even if they don’t initially like it. At first glance this concept may not make sense, but if you think further, it does. Think of it like this; you’re playing basketball in gym class on the first day of school. Say you don’t know anybody but one other person and you are not their biggest fan. Even if that one person you know is not your idea of a best friend, wouldn’t you rather be on their basketball team than a complete stranger’s? I think I would. 

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